The machine in action: ITA hammered it. Massive 700M after a year long bidding war with the usual suspects. Read it here:
That said notice why they were bought: The Data. Data provisioning and categorization in a nice neat package. Fluid data that empowered other sites. Also note the nature of this deal. People wonder why The Valley will always be on top. Most will say because they had a head start. I say because they will continue to invest in people and ideas.
Go Big Or Go Home.