Execution Is Everything

Even if we crash and burn and loose everthing the experience is worth ten times the cost.

~ S. Jobs

As always, Oh Dear Readers, i trust this finds you safe. Second, to those affected by the SVB situation – Godspeed.

Third, i was inspired to write a blog on “Doing versus Thinking,” and then i decided on the title “Execution Is Everything”. This statement happens to be located at the top of my LinkedIn Profile.

The impetus for this blog came from a recent conversation where an executive who told me, “I made the fundamental mistake of falling in love with the idea and quickly realized that ideas are cheap, it is the team that matters.”

i’ve written about the very issue on several occasions. In Three T’s of a Startup to Elite Computing, i have explicitly stated ideas are cheap, a dime a dozen. Tim Ferris, in the amazing book “Tools Of Titans,” interviews James Altuchur, and he does this exercise every day:

This is taken directly from the book in his words, but condensed for space, here are some examples of the types of lists James makes:

• 10 olds ideas I can make new
• 10 ridiculous things I would invent (e.g., the smart toilet)
• 10 books I can write (The Choose Yourself Guide to an Alternative Education, etc).
• 10 business ideas for Google/Amazon/Twitter/etc.
• 10 people I can send ideas to
• 10 podcast ideas or videos I can shoot (e.g., Lunch with James, a video podcast where I just have lunch with people over Skype and we chat)
• 10 industries where I can remove the middleman
• 10 things I disagree with that everyone else assumes is religion (college, home ownership, voting, doctors, etc.)
• 10 ways to take old posts of mine and make books out of them
• 10 people I want to be friends with (then figure out the first step to contact them)
• 10 things I learned yesterday
• 10 things I can do differently today
• 10 ways I can save time
• 10 things I learned from X, where X is someone I’ve recently spoken with or read a book by or about. I’ve written posts on this about the Beatles, Mick Jagger, Steve Jobs, Charles Bukowski, the Dalaï Lama, Superman, Freakonomics, etc.
• 10 things I’m interested in getting better at (and then 10 ways I can get better at each one)
• 10 things I was interested in as a kid that might be fun to explore now (like, maybe I can write that “Son of Dr. Strange” comic I’ve always been planning. And now I need 10 plot ideas.)
• 10 ways I might try to solve a problem I have. This has saved me with the IRS countless times. Unfortunately, the Department is Motor Vehicles is impervious to my superpowers

Is your brain tired of just “thinking” about doing those gymnastics?

i cannot tell you how many people have come to me and said “hey I have an idea!” Great, so do you and countless others. What is your plan of making it a reality? What is your maniacal passion every day to get this thing off the ground and make money?

The statement “Oh I/We thought about that 3 years ago” is not a qualifier for anything except that fact you thought it and didn’t execute on said idea.  You know why?

Creating software from an idea that runs 24/7 is still rather difficult. In fact VERY DIFFICULT.

“Oh We THOUGHT about that <insert number of days or years ago here>. i call the above commentary “THOUGHTING”. Somehow the THOUGHT is manifested from Ideas2Bank? If that is a process, i’d love to see the burndown chart on that one. No Oh Dear Readers, THOUGHTING is about as useful as that overly complex PowerPoint that gets edited ad nauseam, and people confuse the “slideware” with “software”. The only code that matters is this:

Code that is written with the smallest OPEX and Highest Margins thereby increasing Revenue Per Employee unless you choose to put it in open source for a wonderful plethora of reasons or you are providing a philanthropic service.

When it comes to creating software, “Execution is everything.” gets tossed around just like the phrase “It Just Works” as a requirement. At its core, this phrase means that the ability to bring an idea to life through effective implementation is what separates successful software from failed experiments.

The dynamic range between average and the best is 2:1. In software it is 50:1 maybe 100:1 very few things in life are like this. I’ve built a lot of my sucess on finding these truly gifted people.

~ S. Jobs

In order to understand why execution is so critical in software development, it’s helpful first to consider what we mean by “execution.” Simply put, execution refers to the process of taking an idea or concept and turning it into a functional, usable product. This involves everything from coding to testing, debugging to deployment, and ongoing maintenance and improvement.

When we say that execution is everything in software development, what we’re really saying is that the idea behind a piece of software is only as good as the ability of its creators to make it work in the real world. No matter how innovative or promising an idea may seem on paper, it’s ultimately worthless if it can’t be brought to life in a way that users find valuable and useful.

You can fail at something you dislike just as easily as something you like so why not choose what you like?

~ J. Carey

This is where execution comes in. In order to turn an idea into a successful software product, developers need to be able to navigate a complex web of technical challenges, creative problem-solving, and user feedback. They need to be able to write code that is clean, efficient, and scalable. They need to be able to test that code thoroughly, both before and after deployment. And they need to be able to iterate quickly and respond to user feedback in order to improve and refine the product continually.

The important thing is to dare to dream big, then take action to make it come true.

~ J. Girard

All of these factors require a high degree of skill, discipline, and attention to detail. They also require the ability to work well under pressure, collaborate effectively with other team members, and stay focused on the ultimate goal of creating a successful product.

The importance of execution is perhaps most evident when we consider the many examples of software projects that failed despite having what seemed like strong ideas behind them. From buggy, unreliable apps to complex software systems that never quite delivered on their promises, there are countless examples of software that fell short due to poor execution.

On the other hand, some of the most successful software products in history owe much of their success to strong execution. Whether we’re talking about the user-friendly interface of the iPhone or the robust functionality of Paypal’s Protocols, these products succeeded not just because of their innovative ideas but because of the skill and dedication of the teams behind them.

The only sin is mediocrity^[1].

~ M. Graham

In the end, the lesson is clear: when it comes to software development, execution really is everything. No matter how brilliant your idea may be, it’s the ability to turn that idea into a functional, usable product that ultimately determines whether your software will succeed or fail. By focusing on the fundamentals of coding, testing, and iterating, developers can ensure that their software is executed to the highest possible standard, giving it the best chance of success in an ever-changing digital landscape.

So go take that idea and turn it into a Remarkable Viable Product, not a Minimum Viable Product! Who likes Minimum? (thanks R.D.)

Be Passionate! Go DO! Go Create!

Go Live Your Personal Legend!

A great video stitching of discussions from Steve Jobs on execution, and passion – click here-> The Major Thinkers Steve Jobs

Until then,

#iwishyouwater <- yours truly hitting around 31 meters (~100ft) on #onebreath

@tctjr

Muzak To Blog By: Todd Hannigan “Caldwell County.”

[1] The only sin is mediocrity is not true if there were a real Sin it should be Stupidity but the quote fits well in the narrative.